As CEO, the most frequent question I get is, what does 108 even mean?
Let’s first start with what 108 is not. 108 is not what you say to Apple’s Siri. Saying “Hey Siri, 108” will instruct Siri to call emergency services or 911 in the United States. Then Siri only gives you five seconds to cancel.
Instead, to us, we believe 108 is the formula for the greatest stories never told.
You want something. You lose something. Then you struggle, chase your entire life, reach out for it with all your being, and right when you think it will never happen or you have lost all hope: a miracle happens. You get what you always wanted and it’s infinitely more than you had every hoped.
The plot of every novel, television show and film.
We at 108 believe its our goal to inspire writers, filmmakers, actors, and producers all over the world to tell their story. How do we do that? By finding the financing to make those stories happen, equipping them with the most innovative new technologies, and partnering them with the most talented production crews.
Then the only emergency that remains is to make sure the world watches.
Your story awaits,
Nobu’s Japan is a television series that celebrates the culinary arts as well as the culture of Japanese locales. Created by world-renowned chef Nobuyuki “Nobu” Matsuhisa, this is a series that shares more with its audience than just recipes. In each episode, Chef Nobu explores the culture and history of a Japanese region. Each episode also features famous chefs from around the world, including José Andrés, Thomas Keller, and Eric Ripert.
Nobuyuki “Nobu” Matsuhisa, José Andrés, Thomas Keller, Eric Ripert
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