This year's ATF Animation Pitch saw over 50 entries, from which five were shortlisted. Rajiv Chilaka, CEO of Green Gold Animation opened the session, explaining how the dearth of children's content presented "a huge opportunity for content creators."
India's Afternoon Dreams presented "Battu Ranger,'about the adventures of a seven-year-old boy and his animal friends as they defend their colourful home island from environmental threats. 'The Lost Chronicle', a wuxia style adventure series about seafaring adventurers who battle diverse mythological creatures, was Malaysian Garang Picture's offering. Hello Motion showed the panel 'Fun Cican', based on the popular children's book series of the same name in Indonesia, about a rabbit-themed character Cican and his friends. 'The Curious World of Linda', is about the eponymous Linda's adventures in her mother's curiosity shop, developed by Taktoon Enterprise from South Korea.
The winner of the pitch was "Weatherville', by China's Riki Group and Fun Union. The 3D-animated show is about a group of magical weather-powered characters who handle meteorological issues. Edward Barnieh, Manager (International Originals) Kids & Family (APAC) of Netflix, remarked on its potential, because it was "really great looking, and the weather concept was simple to understand, so it can cover a range of storylines."